Direct My Movie
Become the man you choose today
No goals. No habits. Just identity.
An Identity OS that turns your day into a movie—directed by who you decide to be today, not who you were yesterday.
Decide → Act → Become.
Decide who you are today → live as that identity → watch your new self as a mini-movie.
Paid beta for serious users ($29 and $99 plans) · TestFlight in 5 minutes · 14-day refund if it doesn’t help.
Reality changes when identity changes
Calel makes the shift happen today, not someday.
Happiness isn't in watching others win —
it's in watching yourself become someone you respect.
What to Expect
Built for ambitious people who need consistency. Proven on a first-time founder using it daily.
Experience the Identity Director
See how Calel turns your day into clear scenes you can step into.
Director Mode
AI framing your next episode
What episode are you directing right now?
My deep work session for today
Perfect. Let's frame it as a short episode that matches who you're becoming.
Deep Work Episode · 45 min
Directing the next scene of your movie.
This is how Calel directs your identity — one clear episode at a time.
My Movies, Daily
Watch a real day directed by Calel. No scripts, no reruns.
Recap
Today’s recap
Scenes
What ran today
If it doesn't work on me, it doesn't work. If it does, you'll see it daily — and you can run the same scenes yourself.
Pricing
Paid beta for people serious about transformation. $29 for builders, $99 for full access. 14-day refund if it doesn’t make your days easier.
- 1 episode per day
- Daily recap each evening
- 7-day history
- 14-day refund if it doesn’t help
- ✓Unlimited episodes
- ✓Full archive, export, shareable recaps
- ✓Advanced AI plus accountability nudges
- ✓14-day refund if it doesn’t help
For people who want full archive/export, shareable recaps, and relentless follow-through
What Happens After You Join
* Not sure? Choose $29 if you want one directed episode per day and a simple recap. Choose $99 if you run multiple episodes, want full archive/export/shareable recaps, and prefer stronger accountability nudges.
14-Day Guarantee
Paid beta: 14-day refund if Calel doesn’t make your days easier.
Questions
Why should I trust this?
You shouldn't. Watch me use it daily. If it works, you'll see. If not, you'll see that too.
$29 vs $99?
$29 Builder: 1 episode/day, recap, 7-day history. $99 Premium: unlimited episodes, full archive/export/shareable recaps, stronger accountability nudges. 14-day refund on both.
Is it ready?
Yes. TestFlight beta. I use it daily. You get my exact version.
Android?
Coming soon. iOS is live now.
What if it doesn't work?
14-day refund. No questions.
How is this different?
Other apps track tasks. Calel documents identity.