The Second
You Get Stuck.
Opening the food delivery app.
Calel frees you.
What You're Watching
I'm not a productivity guru.
I'm a founder with ADHD who built a tool.
Now I'm proving it works on myself.
In public. With no safety net.
If Calel doesn't work on me → It doesn't work.
If I can't rebuild my life with it → No one can.
This is the most honest product launch in tech history.
Real Moments. Real Interventions.
This isn't theory. These are actual resistance moments Calel caught and negotiated.
The Sprite Story
Resistance: "I want to drink sprite that I know is not good for me"
Calel: "No problem, just put a timer of 10 mins & have a glass of water first"
Result: 14 days without sugar. "I can't live without it"
The Coding Resistance
Resistance: "I want to hide face and quit at all costs" (27 mins into 90-min session)
Calel: "Before quitting, can you work for just 5 more minutes?"
Result: Still going 30+ minutes later
The Biryani Negotiation
Resistance: "I want to eat biryani but I'm skinny fat"
Calel: "Before we open Zomato, can we have a glass of water?"
Result: Urge dissolved. Order cancelled.
Procrastination isn't real.
You just need the right nudge at the right time to keep going instead of quitting.
And the game changes altogether.
Try It Right Now
Tell Calel what you're resisting. Watch it negotiate with you.
This is a simplified demo. The real app uses advanced AI to negotiate with YOUR specific patterns.
Watch Real People Win
Real interventions. Real resistance. Real results.
Start For Free
Experience one resistance intervention per day. Upgrade when you need more.
- 1 intervention per day
- Resets at midnight
- iOS + Android
- No credit card required
- 5 interventions per day
- Progress tracking
- iOS + Android + Watch
- 21-day money-back guarantee
TestFlight link in 5 minutes • Cancel anytime
What Happens After Payment
21-Day Guarantee
If Calel doesn't help you start tasks within 21 days, full refund. No questions asked.
Questions
Why should I trust this?
You shouldn't. Watch me use it every day (currently Day 5). If it works on my ADHD brain, it'll work on yours. If it doesn't, you'll see me fail in real-time.
What's the difference between Free and Premium?
Free gives you 1 intervention per day. Perfect for getting started. Premium ($19/mo) gives you 5 interventions per day, progress tracking, and works on Apple Watch. No commitment, cancel anytime.
Is this ready to use?
It's in TestFlight beta. I use it daily. You'll get the exact same version I'm using to rebuild my life. Bugs exist. Your feedback shapes what we fix first.
Does it work on Android?
iOS version is live in TestFlight. Android version coming soon. Sign up and we'll notify you when it's ready.
What if it doesn't work for me?
21-day money-back guarantee on Premium. If Calel doesn't help you start tasks within 21 days, full refund. No questions asked. Free tier has no risk at all.
How is this different from other productivity apps?
This isn't a to-do list or habit tracker. It's a resistance intervention system. When you're about to give up, Calel catches you and negotiates. Watch the journey to see it in action.